Last updated: 12 August 2026
This Privacy Policy explains how Pinnacle Moto collects, uses, stores and shares personal information when you visit our website, contact us, create an account or purchase products from our online store.
Who We Are
Pinnacle Moto is a UK-based online retailer operated as a sole trader.
Our website is pinnaclemoto.co.uk.
For privacy enquiries, please contact us at [email protected].
Information We Collect
Depending on how you use our website, we may collect information including:
- Your name
- Email address
- Telephone number
- Billing and delivery addresses
- Products purchased and order details
- Account information if you create an account
- Payment-related information
- Information you provide when contacting us
- IP address, browser and device information
- Information collected through cookies and similar technologies
We do not normally receive or store your full payment card details ourselves. Payments are handled through the payment services made available at checkout.
How We Use Your Information
We may use your personal information to:
- Process and manage your orders
- Take and administer payments
- Arrange production, fulfilment and delivery
- Provide order confirmations and updates
- Manage returns, refunds and customer service enquiries
- Maintain customer accounts
- Prevent fraud and protect the security of our website
- Maintain business, accounting and tax records
- Comply with our legal and regulatory obligations
- Operate, maintain and improve our website and services
Our Lawful Bases for Using Your Information
Under UK data protection law, we need a lawful basis for processing personal information. Depending on the circumstances, we rely on:
- Contract – where processing your information is necessary to take steps at your request or fulfil an order you have placed with us.
- Legal obligation – where we need to retain or use information to comply with applicable legal, accounting or tax requirements.
- Legitimate interests – where reasonably necessary to operate and protect our business, provide customer service, prevent fraud and improve our services, provided those interests are not overridden by your rights.
- Consent – where we specifically ask for your consent, for example for certain cookies or marketing activities where consent is required.
Who We Share Your Information With
We only share personal information where it is reasonably necessary to operate our store, fulfil your order, process payment or comply with the law.
This may include:
- Inkthreadable – our print-on-demand production and fulfilment provider. Information required to produce and deliver your order, such as your name, delivery address and order details, may be provided to Inkthreadable.
- Payment providers – information necessary to process payments may be shared with the payment providers available through our WooCommerce checkout.
- Delivery and postal providers – information such as your name and delivery address may be provided where required to deliver your order.
- Website and hosting service providers – where necessary to operate, secure and maintain our website and online store.
- Professional advisers or authorities – where reasonably necessary for accounting, legal compliance, fraud prevention or where disclosure is required by law.
We do not sell your personal information.
Payments
Payments made through our website are processed using third-party payment services. Information required to process or support a payment, such as the transaction amount and billing information, may be provided to the relevant payment provider.
Those providers process personal information in accordance with their own privacy policies and applicable data protection requirements.
Order Fulfilment
Many Pinnacle Moto products are produced to order. To fulfil these orders, relevant order information is provided to our fulfilment provider so that the product can be produced, packaged and delivered to you.
We only provide information reasonably necessary to fulfil your order.
Cookies
Our website may use cookies and similar technologies to provide essential website and shopping functionality, remember preferences, maintain shopping baskets, process checkout and help us understand how the website is used.
Where required by law, non-essential cookies will only be used with your consent.
Embedded Content and Third-Party Services
Our website may contain or display content provided by third-party services, such as videos or other embedded content. Interacting with this content may allow the third-party provider to collect information about your interaction with its service in accordance with its own privacy policy.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting, tax and business obligations.
Order and transaction records may therefore be retained after an order has been completed where we are required to maintain appropriate financial and business records.
Customer account information may be retained while your account remains active. Where information is no longer required, we will delete or anonymise it where appropriate.
Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights including:
- The right to be informed about how your information is used
- The right to request access to your personal information
- The right to ask us to correct inaccurate or incomplete information
- The right to request deletion of your information in certain circumstances
- The right to request restriction of processing in certain circumstances
- The right to object to certain processing
- The right to data portability where applicable
- The right to withdraw consent where we rely on consent
These rights are not absolute and may be subject to legal exemptions or requirements for us to retain certain information.
To exercise your rights or ask a question about your personal information, contact us at [email protected].
Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or legal obligations. The latest version will be published on this page with the date of the most recent update.
Contact Us
If you have any questions about this Privacy Policy or how Pinnacle Moto handles your personal information, please contact:
Pinnacle Moto
Email: [email protected]